Skip to main content

Flippin' good


I saw this video on the Consumerist blog (part of the Gawker network). Have to agree with their comment:

We bemoan the intrusion of advertising into every living surface, but it's cool to see a little piece of magic like this in an otherwise boring situation.

In the days when I cared more about conventional advertising than I could ever admit to today the ethos in the agencies I worked at was that, if you were going to interrupt a person while they were watching their favourite show or reading their newspaper, then the decent thing to do was have the courtesy of being entertaining, informative or, at the very least, respectful of their time. After all, so the legend went, they didn't watch TV to see the ads.

I guess the flipbook execution for Nestle Quik is a little gem and nice use of media.

Comments

Post a Comment

Popular posts from this blog

Addict-o-matic

A cool resource for you to try. Aggregates search topics from a number of sources. Thanks to Brand DNA (again) for the heads-up.
Post a Comment
Read more and leave a comment

Johnny Bunko competiton

The Great Johnny Bunko Challenge from DHP on Vimeo . There's a young chap in Indiana, one Alec Quig , who has written to me about creating a career based on a polymathic degree, from which he has recently graduated. He's an interesting young man and his concerns about going forward in life are the anxieties we all face at crossroads in our lives when we are forced to make choices. Dan Pink's latest book The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need might help: "From a New York Times, BusinessWeek, and Washington Post bestselling author comes a first-of-its- kind career guide for a new generation of job seekers.There's never been a career guide like it.the fully illustrated story (ingeniously told in Manga form) of a young Everyman just out of college who lands his first job. Johnny Bunko is new to parachute company Boggs Corp., and he stumbles through his early days as a working stiff until a crisis prompts him to find a new job. St
Post a Comment
Read more and leave a comment